Greatness is cyclical.
It’s not an inspired moment or a fleeting feeling, it's born from repetition - from beginning again at the start every time you think you’re done. So while “Just do it” asks you to meet the moment, “Now do it again” asks you to embody greatness.
"It’s about showing up, doing the work, and then doing it again. And again. And again. Until it’s automatic."
– Tim Grover (Michael Jordan & Kobe’s trainer)
"There’s no secret to success. It’s just hard work, perseverance, and doing the same thing over and over."
– Ronda Rousey
"There’s no shortcut. Just repetition, effort, and pushing past the point where most people stop."
– J.J. Watt
We made it real.
“#51 was Ichiro’s number because as a child, he and his father would practice 50 pop flies, 50 ground balls, 50 infield balls, and 50 outfield balls so on game day, any ball that came his way was just #51”
Then we hit the streets
We took the campaign out of the crafting room and into the real world with chalk stencils in public parks where everyday folks chase their own greatness on trails and public workout equipment.
