Oreos don’t get eaten, they disappear.

No one sets out to eat an Oreo, it’s just a perfect little secret between you and the cupboard. They simply disappear over time - and if you’re doing it right, they disappear without a trace. So if you’re ever asked, just say:

Andrew Caplan What Oreos

What Socials?

We took our signature move - disappearing - and pulled it across all of our socials. So if you’re asked about Oreos, use our Instagram, Twitter, or TikTok to prove we never existed as a brand let alone a cookie.

What Ice Cream?

July 20th is National Ice Cream Day, so we dropped a line of Oreo-less ice cream (read: vanilla) to help Oreo eaters gaslight folks into believing Oreos were never a thing.

What Crumbs?

Okay, between us, when you eat Oreos, sometimes a few tiny crumbs get left behind. So we partnered with Mini Brands to create a tiny clean up kit to cover up the tiny messes of evidence.

What Traitors?

Contestants on The Traitors have to be nearly as sneaky as folks who eat Oreos, so we added a twist to reward a player for finishing a package of Oreos if they can pass on the blame to someone else.

Art Director: Alanna Evans

Copywriter: Andrew Caplan